A Culture of Free Products and Content is a Losing Strategy March 11, 2009

Facebook is free, Twitter is free, Wordpress is free. Doesn’t this bother anyone else? Instead of charging their customers a nominal dollar or two or five to use these services on a monthly basis, VC’s flood them with investment money that, psychologically, lets these guys “worry about the business plan later.” Doesn’t THIS bother anyone else?

I thought this post was appropriate in the wake of Twitter’s recent surge in popularity – which has been very cool to watch by the way.  The problem is that Twitter’s still burning through their venture money, and not taking in very much at all.  Investors are counting on the brilliant minds at Twitter to ‘come up with something brilliant‘ that makes money – like Google did before them.  But the stark reality is that most hackers aren’t good at business models.  There’s no guarantee that Twitter will ever make money, and if it doesn’t then it’s doomed to fail (on its own).

Facebook is another example.  Sure, they show ads and probably are doing ok with that, but with straight up revenue from their users, they could be in the black by a mile.  I would be very interested to see the numbers around how much each of Facebook’s users actually costs Facebook.  Charging a nominal fee would take care of so many issues around business model questions.

But I know what you’re thinking – “Adrian wake up” – “It’s not the way the world works”.  We live in a culture where the Internet has become a “platform of free applications” – whereas the desktop, while offering some free tools, was always the platform of the paid for commercial application.  The problem that I have with the whole thing is that in a market economy, products that deliver value cost money – it’s a totally simplistic, yet totally logical fact.

Perhaps in the web’s infancy, certain web platform applications didn’t provide enough value to warrant a charge, and so this culture of free applications was born and has been only cultivated to this point.  My argument is that at some point, the wave will crest (it has already in my humble opinion), and the value that web applications offer will warrant a fee because people (and, more importantly, BUSINESSES) won’t be able to live without them.

So what’s in store for the future?  Web apps will continue to not charge and the current economic conditions will force some startups to fail (we’re already seeing this) – others will struggle with their business model, but gain enough users to get venture backing and try to ‘come up with a business plan later’ and others will decide to charge for their products and probably hold a better chance at surviving.  I for one urge web consumers to change their stance on paying for services that they gain value from – let’s change the culture so the truly great services on the web can stand a chance at surviving like….a real business!

A recent idea of Twitter’s to charge businesses to use the service is perhaps a step in the right direction – but change has to come from the top, meaning the leaders of the web – Facebook, Twitter, MySpace…and even news sites like Digg, Reddit and the New York Times.  Why are news companies failing?  Because reporting costs money to produce and therefore, should cost money to consume!!!!!!!

Rant over.

3 Comments
Darryl March 11th, 2009

Adrian — I (and others) pay for stuff I care about, hosting photos at Phanfare.com or SmugMug.com.

I think people see Twitter and Facebook as too frivolous to pay for.

But you’re right — people have now been raised to expect most everything to be free.

However I think the iPhone App Store has been an interesting experiment in commerce though — look at the mixture of free and paid apps. Look how a lot of paid apps have made money by offering a trial version that gives you a couple of options/levels for free, with the full version costing a few bucks.

Maybe this is the route sites need to go, offering the “try it before you buy it” option. Actually, Phanfare went to this model a year or so ago, but it didn’t really seem to help grow the business much.

On the other hand, I’ve seen a couple of companies following this model lately, so maybe there is a change in the weather: Evernote, LinkedIn, etc. Even Yahoo Mail and Gmail have premium (ad-free) options…

Adrian Mott March 11th, 2009

Yeah, these models definitely seem to be catching on more of late – perhaps it’s the economy that’s catching up with companies and investors alike. I do think that there has to be a systematic shift in the culture of web application development though. things like the app store do help – hopefully we’ll see more in the near future.

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