Kindle 2 Sales Numbers Surface, puts 2nd Gen Kindle ahead of 2nd Gen iPod April 16, 2009

Michael Arrington at TechCrunch has posted some Kindle sales numbers that he’s come across:

http://www.techcrunch.com/2009/04/16/300000-kindle-2s-sold-to-date/

This is something that I’ve been following closely, since Jeff Bezos and other Amazon employees haven’t divulged the sales numbers for the device since it came out.  Reasons for this probably revolve around the potential for people to make comparisons between the Kindle and Apple’s iPod, which I happen to think is a little ridiculous (the music medium is completely auditory, and doesn’t involve a display, whereas books and reading are of course just the opposite).

In any case, if Arrington is right with these numbers – and he surmises that Amazon expects to sell 800,000 of these devices this year, it will put the Kindle ahead of the iPod when each device was in its 2nd generation.  At $359, selling 800K of these will result in over $287.2 Million in revenue for the Seattle company.  Not bad “for testing the waters” of e-books. Here’s a video from a while back (date unknown)

3 Comments
abhi April 16th, 2009

hey – do you have the numbers for 2nd generation of ipod? how do you know that 300K would put K2 in front of 2nd gen ipod.

thanks

Adrian Mott April 16th, 2009

The iPod sales numbers I was going from are here:

http://en.wikipedia.org/wiki/File:IPodsales_2008Q3.svg

The sales numbers for the kindle (if they’re accurate) represent 300,000 sold in under 2 months since the device has been available (less than a quarter). The first quarter the iPod 2G was available, it sold ~140,000 units. The 2nd quarter it was available, the iPod 2G sold 219,000 units, though this was a quarter in which the Christmas holiday fell, so the sales numbers are inflated. Hope this helps!

Anemone April 22nd, 2009

Well said.

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