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As some of you many know already, I’ve taken on a new position at a great company here in Boston (Cambridge actually) – HubSpot. the company is an internet marketing software firm that produces a great product that helps other companies practice inbound marketing. For those who have no idea what inbound marketing means, it’s basically the practice of making your company website a ‘hub’ for your industry. Optimizing it and creating content that will enable you to get found on the web and (most importantly) convert your website visitors into leads that you can then qualify and convert them into customers.

So far, I’ve been very impressed with the products and people at HubSpot. The company was founded by two MIT Sloan school graduates who’s ideas and experience brought them to the idea that traditional promotional marketing techniques (referred to as ‘outbound’) were broken. Inbound marketing is the wave of the future (or at least part of it), especially for small to medium sized businesses who face strong localized competition in today’s economy.

Perhaps the most impressive aspect of HubSpot though is the way they ‘eat their own dogfood’ – a lesson I learned a while back in the 37 Signals book ‘Getting Real’. HubSpot’s practices what they preach (inbound marketing), perhaps more than any company I’ve ever seen or heard about. Literally, their own products and philosophy drives their business everyday and they’re happy to admit it. I’ll be the first one to tell you that Inbound marketing works – and there are countless examples to prove it (HubSpot being just one).

In any case, another move that I’m going to be making is that more of my writing around the technology and media industries are going to be on HubSpot’s internet marketing blog.  Check it out!